Chettra Tap
Designer & Thinker
address
Tribschenstrasse 38
CH-6005 Lucerne
birth date
February 3, 1974
"New tools broaden my horizons – my way of thinking remains the same."
For over three decades, I've had the privilege of supporting people, brands, and digital projects. Each stage has broadened my perspective and shaped my approach. What has remained constant is my passion for design, my openness to new tools, and my curiosity to continually apply my thinking in new contexts.
Think
Brand understanding
Concept
Information architecture
User guidance
Solution development
Design
Corporate Design
Visual communication
Storytelling
Digital Experiences
Interior design
Develop
Websites & digital solutions
CMS & Web Publishing
Content Creation
Prototyping
Generative AI
MILESTONES
Today
New perspectives. Same way of thinking.
Today I combine my many years of design experience with the possibilities of generative AI. At the same time, I am fascinated by design wherever people experience atmosphere, orient themselves, and interact with each other.
2020–2025
impact agency - Understanding communication
Working with strategists, copywriters, and journalists has sharpened my perspective on communication. Good design begins where people develop a shared understanding.
2004–2019
From designer to art director
With growing responsibility, I developed brands, digital experiences, and long-term customer relationships. For me, design increasingly became an interplay of many disciplines.
2009
HFTG Zug | Thinking spatially about design
My training as an interior designer broadened my perspective on proportion, atmosphere, and the interplay between people and space. Spatial design continues to fascinate and inspire me to this day.
1997
FirmNet - Discovering the digital world
My career path began in the early days of web design. From an early age, I was fascinated by the connection between design, technology, and user experience.
1993
Hamburg - Graffiti & Urban Art
Graffiti was more than just expression. It was my first introduction to composition, proportion, and impact in public space – experiences that still stay with me today.
1992
Preparatory course - School of Design Bern
Here, my passion for drawing became a creative foundation. For the first time, I began to develop my creativity consciously and see it as a possible profession.